We continue to find new ways to empower our heroes, which include bringing together our and the world’s efforts! The Initiative is a forever pledge, for valiant heroes who have and continue to serve in the line of duty. We pledge to bring forth their stories of unsung bravery, humor and learnings to the world, in an effort to ensure our heroes never go unnoticed; that they are always first when we count our blessings.

Under this initiative, we are collecting stories of retired/serving individuals who have served in the line of duty from themselves as well as their friends & families. We then feature them on our dedicated online platforms and mediums to inspire and empower the world. The initiative ensures their selfless contribution in safeguarding our future gets recognized, and that is what we are set out to do!