Executive-Market Analyst Apply


Role
Location MKU LIMITED Gandhi Gram, Kanpur , India
Department Marketing
Academic Qualification MBA / Post Graduate – Business Analytics
Experience 2-3 years
Reporting To
Responsibilities • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices
Competencies • Proven market research analysis experience.
• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Excellent knowledge of statistical packages, databases and MS Office.
• Search engines, web analytics and business research tools acumen.
• Familiarity with CRM programs.
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
• Working knowledge of data warehousing, modelling and mining.
• Strong analytical and critical thinking.
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