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Role |
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Location |
MKU Limited, 13, Gandhi Gram, Kanpur
, India
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Department |
Marketing |
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Academic Qualification |
B.Tech |
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Experience |
Minimum 5 years |
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Reporting To |
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Responsibilities |
• Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations.
• Understand business objectives and design surveys to discover prospective customers’ preferences.
• Compile and analyze statistical data using modern and traditional methods to collect it.
• Perform valid and reliable market research SWOT analysis.
• Interpret data, formulate reports and make recommendations.
• Use online market research and catalogue findings to databases.
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties’ researches and implement best practices.
• Competition Analysis technically and commercially
• New market segment analysis and go-to-market strategy
• Product launch plan and strategy
• Lost business analysis along with future strategy for winning business |
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Competencies |
• Proven market research analysis experience.
• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Excellent knowledge of statistical packages, databases and MS Office.
• Search engines, web analytics and business research tools acumen.
• Familiarity with CRM programs.
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking. |
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Apply
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