Sr. Executive - Content Creator Apply

Location MKU Limited, 13, Gandhi Gram, Kanpur , India
Department Marketing
Academic Qualification B.Sc., B.Tech
Experience 2 years’ mandatory working experience in relevant field
Reporting To
Responsibilities Job duties & Responsibilities:
• Research industry-related topics.
• Understand target audience & marketing strategy.
• Prepare well-structured drafts using digital publishing platforms
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Ensure that the website content is always up to date.
• Come up with new ideas for content.
• Work with external agencies to create collaterals such as videos, blog post, SM posts
Position Requirements:
• Proven work experience as a Content Creator or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO
• Education: B.Sc., B.Tech
• Related Experience: 2 years’ mandatory working experience in relevant field
Competencies Content Creator to write and publish various types of pieces for our company’s web pages, like articles, e-books and social media posts.